Public Relations Day

To familiarize students with the public relations industry, a “Public Relations Day” was held on 30th April 2013.

In one single day, students met with over eight veteran practitioners in the public relations industry in three talks. Hot topics of the industry, including the recent development of online marketing, use of social media and latest issues of regional marketing, were discussed. The talks were well attended by over 250 participants.

The sequence of the talks was as follows:

Talk 1:
Topic: Brand Engagement, Content Development and Social Media in the Public Relations Industry
Guest Speakers: Senior Management of Edelman Hong Kong

Talk 2:
Topic: Working in a 7-country Regional Marketing Team
Guest Speaker: Mr. Max Sim, Regional Head of Digital Marketing, JobsDB

Talk 3:
Topic: Top Nine Trends of Online Marketing
Guest Speaker: Mr. Vincent Tsui, Managing Director of an international enterprise and Columnist for the House News, Apple Daily and Sky Post

Senior Management and Management Trainee of Edelman Hong Kong were invited to share their thoughts on brand engagement and their job culture.

Mr. Max Sim, Regional Head of Digital Marketing, JobsDB, talked about how he led his marketing team in seven countries for his company.

Mr. Vincent Tsui’s talk was well attended by over 120 participants. Many of them were CUHK students and alumni.